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Builders Ask, “Anyone Know a Good Real Estate Agent?”
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Of course we’ve been
saying it for the past 18 years, but it’s always nice to hear someone
else saying the same thing. Stan Ross, chairman of the board for the USC
Lusk Center for Real Estate and author of Inside Track to Careers in
Real Estate, was recently asked what advice he has for builders and
developers as sales begin to slow. Mr. Ross said, "In a cooling sales
environment, builders should consider the benefits of partnering with
local retail brokerage firms and paying commissions to help market
unsold inventory through the vast network of buyers who work with
residential real estate agents.” |
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Stan
Ross |
We can’t help but agree with
Mr. Ross, but with one caveat: the services of a Certified New Home
Specialist are valuable in all types of market conditions whether things are
hot or not. We also bring more to the table than just listing unsold homes
on the MLS, in fact that is the least of our services. As a Certified New
Home Specialist we are capable of buyer representation, builder
representation, coordinating onsite sales activities, helping build the
builder’s business and more. Just as builders use subcontractors for
plumbing and electrical, the Certified New Home Specialist is a sales and
marketing subcontractor.
To help continue the new home sales frenzy, some builders have turned to
offering incentives for buyers such as free vacations, flat panel TVs or
free upgrades in the new home. More and more builders are also increasing
incentives for real estate agents who bring buyers including increasing
co-broke commissions.
Shad Bogany is a highly successful broker-owner in Houston, who credits much
of his success to the Certified New Home Specialist interactive training. He
has found that builders are increasingly finding benefits in working with
real estate agents, “Builders cooperate with Realtors far more than ever
because they realize that when a Realtor brings in a buyer – this is a
serious buyer. They also know that Realtor has the potential to bring back
more customers. In that sense the Realtor is not a one time buyer!”
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Receive two units of credit
toward the prestigious CRS designation with completion of the training!
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