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Agent of My Success - Debra Gallant
 Debra Gallant is
our star Certified New Home Specialist for this issue of the Business
Builder Newsletter. She is an associate for Prudential Verani Realty, which
has been serving the communities of New Hampshire and Northern Massachusetts
since 1965.
How long have you been with Prudential Verani?
I have been here for four years. I began in real estate in 1980 with a
new construction marketing group and we were on site sales management for
large builders/developers. I subsequently worked for one of the builders
with his on site sales, then sales management and ultimately Director of
Operations for the building company and overseeing 100-125 homes built per
year. We also owned a Prudential franchise which we used as a vehicle to
sell and market our homes.
How has Prudential Verani positioned itself in the new homes market?
We are one of the leaders in the area for new home sales and there are no
other companies that have our marketing expertise in on site sales. We have
the majority of the large builders/developers aligned with us.
Are you focused on builder representation, buyer representation or both?
Our new homes division is mostly on builder representation although I
teach the agents about representing a buyer in a new homes transaction as it
ultimately benefits our builders.
How do you market yourself in the area of new homes?
Our name recognition is #1 so people come to us. We watch for
subdivisions going through the planning process and contact builders. We
have nearly 300 agents and they bring their builders to us for marketing
proposals.
What are some of the trends you see in your market area?
Trends and desirable elements: wine cellars, columns, flex spaces for
several different uses, sound systems, single level living, several gas
fireplaces, radiant floor heating.
What do you feel are some of the overall keys to your success in new homes?
Our people, our expertise, our understanding of the builder's point of
view and understanding his bottom line and making decisions around that.
What else would you like to share with any other brokers or associates
either already active or considering participation in new home sales?
Have a sense of humor, do not just agree to agree, provide value and a
tangible marketing plan and have some Mylanta ready.
Share your success story, email
success@sellnewhomes.com.
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Real estate's #1 new home sales training
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