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I've enjoyed some success with a small builder and would like to grow my business more in the area of new homes. However, other agents have told me that it's just not possible to represent more than one builder at a time. What's your take on this? J.W - Des Moines, IA
For someone new to the business of selling new homes, I agree that focusing your attention on the marketing of one builder is a much better way to go. Once you feel you've really gotten things organized and have proven your capabilities and professionalism to your builder, it could be worthwhile to consider the opportunities for growing your business. The good news is that many of our CNHS associates have been tremendously successful in representing two, three or more builders. Ideally, it can be much easier to manage your business if you represent builders who do not compete directly with each other. You may find several builders who build at different price points, very different styles of homes, or build their homes in different communities not directly competing with each other. |
Monthly New Home Starts Continue to Hammer Away at Records Savvy Buyers are Changing Channels Small Houses That Require Big Imaginations Agent of My Success – KC Chermak
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Certainly, most builders would initially prefer you focus your efforts on their business alone. If the builder can continue to grow and provide the production volume to meet your sales goals, this is fine. If not, you should emphasize the marketing advantages found as you promote several builders. In effect, the combined marketing budgets and promotional campaigns for all of the builders you represent works together to bring more prospects to your door, just as the overall marketing done by your brokerage helps bring more buyers to you for every builder you represent. Keep in mind, as you grow your business, whether it be with one or several builders – you are running a business – not a “one person show”. Make sure you continue to develop and maintain the organizational systems, and build your support team to allow you to deliver the great service your builder and new home buyer customers deserve. Wishing you continued success, Dennis Ask Dennis a question by writing to question@sellnewhomes.com... |
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Dennis
Walsh & Associates, Inc. Website
Design, Graphics, Product Logos and Product Interfaces |
Congratulations on your new home sales success thus far, JW.