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I just recently
received my Minnesota RE Broker's license and I'm considering going it alone
on one of two new home avenues: J. G.
- Minnetonka, MN
As with many of our most important choices in life – rather than simply choosing between good and bad – this is a case of trying to make a choice between two great alternatives. Let’s consider how these specialties compare. From the perspective of long-term and financial potential, we have many thousands of Certified New Home Specialists™ enjoying great success working in either one or both of these areas. Both alternatives allow you to grow your business by more effectively reaching buyers who might otherwise undertake the search for a new home on their own. This expands the size of your potential pool of buyers, who may also have an existing home to sell. |
Will Interest Rates Affect Interest in New
Homes? Certified New Home Specialists™ Use Their Heads for Marketing Material World - Stainless Steel Agent of My Success – Rick Ewens
Q & A with
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In choosing to specialize in new home buyer representation, you’ll typically find it easier to also maintain a substantial level of resale business as well … if you choose to do so. As a builder representative you might also maintain some level of resale business, but depending on the builder’s sales volume, the added responsibilities often make this difficult to do. In many cases, the builder may enlist your marketing services only if you agree to focus your full-time energy and attention on his or her business. Of course, the builder’s construction volume and the relative commission potential become deciding factors. One of the benefits of completing the Certified New Home Specialist™ course is that you have a better understanding of the realities of working with builders and new home buyers. In determining how you plan to build your business, it’s important to consider these realities and how you most enjoy working on a day-to-day basis. As a builder representative, you more often find yourself busy working models or sales centers and handling various customer service responsibilities. You’ll also dedicate time regularly to working directly with the builder, suppliers, subcontractors and other construction personnel. As a buyer representative, however, you’ll find yourself spending less time working directly with one builder. Instead, you’ll work to maintain relationships with a number of the best builders in your area. It will be essential for you to stay on top of new developments and available new home inventory throughout your market. Without having to regularly sit a model or spec home, you may find you have more flexibility in your schedule, but you’ll more likely find yourself on-the-go a great deal more. It’s up to you to decide which path appeals to you most. For those with little or no new home sales experience, I often recommend new home buyer representation as the easier starting point. In the process of gaining experience helping buyers through the process, you also have an opportunity to build relationships with a number of builders. Over time, it’s not unusual for these relationships to evolve into builder marketing opportunities. To get started, the best
approach is to begin researching your market and meeting builders to
identify potential opportunities. With a love for new construction,
Certified New Home Specialist™ training under your belt and an open mind,
opportunity will meet your preparation and you’ll soon be off and running in
the world of sawdust. |
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Dennis
Walsh & Associates, Inc. Website
Design, Graphics, Product Logos and Product Interfaces |
