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New Home Stats – Which Way is Up? |
Have you noticed how easy it is to find real estate statistics these days?
Everyone wants to talk about what's up and what's down and what it all
means. For example, we hear that construction permits are way down and the
supply of homes is way up – and that sounds like bad news. But in this case,
builders are slowing production to reduce supply, which is actually good
news. It's gotten hard to tell which way is up!
We also hear that home sales have fallen – new homes sales figures for
August were revised down sharply and it looks like sales are at a 12 year
low. Sounds like bad news for those looking to survive in real estate,
doesn't it? To answer this question – and see if it really is a good time to
be selling new homes – we took a look at some stats. Even though new home
sales are at a 12 year low, the homes of today are still selling for
significantly more money than those homes from 12 years ago. How does this
disparity affect sales revenue and ultimately gross commission income?
Using U.S. Census Bureau statistics spanning from January 1973 to September
2007, we calculated the total monthly sales revenue based on the number of
homes sold and the average monthly sales price (you
can download the entire table by
clicking here).
The chart below compares the revised figures for August 2007 to years past.
|
|
Homes Sold |
Average
Sale Price |
Total Sales
Revenue
(monthly) |
|
August 2007 |
63,000 |
$297,000 |
$18,711,000,000.00 |
|
August 2006 |
88,000 |
$317,300 |
$27,922,400,000.00 |
|
August 2005 |
110,000 |
$295,000 |
$32,450,000,000.00 |
|
August 2004 |
102,000 |
$272,200 |
$27,764,400,000.00 |
|
August 2003 |
105,000 |
$241,000 |
$25,305,000,000.00 |
|
August 2002 |
90,000 |
$221,300 |
$19,917,000,000.00 |
|
August 2001 |
74,000 |
$207,500 |
$15,355,000,000.00 |
|
August 2000 |
73,000 |
$200,200 |
$14,614,600,000.00 |
|
August 1999 |
78,000 |
$193,100 |
$15,061,800,000.00 |
|
August 1998 |
75,000 |
$186,500 |
$13,987,500,000.00 |
|
August 1997 |
72,000 |
$170,700 |
$12,290,400,000.00 |
|
August 1996 |
73,000 |
$159,700 |
$11,658,100,000.00 |
|
August 1995 |
63,000 |
$162,000 |
$10,206,000,000.00 |
|
August 1994 |
59,000 |
$154,900 |
$9,139,100,000.00 |
Several things are immediately
apparent with this chart. We have just come off of some of the most
prosperous years in history for those selling new homes. But this didn't
necessarily turn into additional income for real estate agents. During the
boom periods we've had the past couple of years, it may have been hard to
find builders willing to pay commissions – so a higher sales volume did not
necessarily turn into congruently higher commission levels for those real
estate agents in new homes sales. Buyers were lining up and spending the
night outside of brand new communities. Even if you had a willing and able
buyer and a builder willing to pay a commission, you still may not have
found an available home. Builders also felt that they didn't need help from
real estate agents with sales and marketing…it was "build it and they will
come."
We all know that things have changed for many markets. Today, more builders
are recognizing the importance of working with the real estate community and
are willing to pay good money for that help. As a result, we've heard of
co-broke commissions in some areas of the country exceeding 10% - some of
the highest in history.
While sales for new homes are at a 12 year low, it's also apparent from the
chart above that the total monthly sales revenue for new homes is only at a
6 year low. If you take away the record boom years, you're left with total
monthly sales revenue that is still at the highest level in history.
Obviously, one way to increase your gross commission income is to increase
the percentage of commission you earn on a sale. Now is a record time for
co-broke commissions. Had you focused on new home sales from 2002 until
2006, you may have had a slightly higher sales volume, but a significantly
reduced GCI due to lower co-broke commissions! Through the rest of 2007 and
through 2008, you can combine record high co-broke commissions with a sales
volume that is still at record levels pre-2002.
Granted home prices and sales may still have some more room to fall, but it
still sounds like an opportunity to us. So while we're discussing what' up
and down, let's not forget that co-broke commissions are up on new homes,
which could prevent your GCI from going down.
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